Clik here to view.
Google Plus Explained
Recently, several of our clients have asked about Google Plus (Google+) and how it can relate to them or help in the promotion of their business. As an early adopter and first generation user of...
View ArticleClik here to view.
E-Privacy Directive and How it Affects UK Websites
Taking effect on May 26, 2012, the new E-Privacy Directive (originally amended in May 2011), is an EU wide legislation, sometimes known as the ‘cookie law’, that will affect every UK online business....
View ArticleClik here to view.
How Social Media Indicators Can Improve Your Reputation
Effective use of social media may not lead directly to higher search engine rankings (and really, who’s to say for sure – Google is such a mysterious fiend), but that doesn’t mean it’s not an...
View ArticleClik here to view.
Why You Should Start a Christmas SEO Campaign Early
It may feel strange to start working on Christmas SEO projects in the summer – or even spring – but the sooner you get a head-start on marketing your website for Christmas, the more likely you are to...
View ArticleClik here to view.
A Brief Guide to the Google Disavow Links Tool
The Google Disavow Links Tool was introduced in October 2012 with a view to helping website owners who’ve been penalised because of black hat SEO tactics. Google’s goal with all the changes it makes to...
View ArticleClik here to view.
5 Tips for Fine Tuning a PPC Campaign
If you’re starting out in the world of PPC you’ll find it can be a little confusing. There’s so much information you need to focus on and if you’re a beginner the rules regarding keywords and setting...
View ArticleClik here to view.
5 Ways for Using Google+ for Your Business
Are you making the most out of social media networks for your business? Social media has made it extremely easy for companies to reach their target market and generate more traffic to their website....
View ArticleClik here to view.
Adwords Community Summit 2014 – Day 1
Day 1 June 19th When Sonet Digital were invited to attend the Adwords Community Summit 2014 at Google HQ in London last week it was decided that Deana would attend on behalf of the company since (and...
View ArticleClik here to view.
The Best Way to Remove Fake Spam Referrer Traffic from your Analytics Reports
Many of you have experienced it – the sudden surge in web traffic followed by an unnatural high bounce-rate. What gives? We get to the bottom of it and provide a workaround for Google Analytics....
View ArticleClik here to view.
The Importance of Local Paid Search Advertising
With more and more people using online search to find local businesses and the services they provide, your company can only benefit from being found at the top of the search results pages whether it’s...
View ArticleClik here to view.
Notes to Consider When Setting up Your PPC Campaign
If you thought that by simply setting up a PPC campaign you’d immediately start receiving 100’s of visitors to your website, no bounces and mass conversions resulting in leads and ultimately...
View ArticleTips for Launching a Website – Going Live
“Don’t you Simply Click a Switch?” These were the words of a client recently, prior to going live with a new website for them. I smiled to myself and thought, if only this was the case, but in truth...
View ArticleRefresh Your E-Commerce Marketing Plan
Just over a week into 2018 and the team at Sonet Digital have begun the year with a flying start! Always our first order of business (besides brewing copious amounts of strong coffee) is to review...
View ArticlePre-Seasonal Marketing Tips & New Site Releases
The early focus on the holiday season is a necessity for achieving strong sales during the most lucrative period. It’s a common annoyance: summer isn’t even over, and people are already calculating the...
View ArticleGoogle Analytics Audience Overview Report Explained
Data is the backbone of any digital marketing strategy. In SEO and digital marketing, data-driven insights are the keystone of any successful strategy. Google Analytics is a powerful tool that provides...
View ArticleGoogle G Suite Rebrands as Google Workspace!
In a world where remote work has become the norm, Google has taken a significant step to adapt to this shift. On October 6, 2020, Google rebranded its G Suite platform to Google Workspace. This change...
View Article